Content creation can be a daunting task, but you can’t ignore the benefits for a small business. A steady stream of new content can increase visibility in search engines, create social traffic, increase conversion potentials, create higher domain authority and actually decrease marketing costs. While the benefits can be overwhelming, so can the weekly or monthly task of adding things to your brand.
How do you come up with ideas?
So how do you do it? There are lots of tutorials and trainings you can take, but considering it’s what we do for a living, here at Naka, we have a few tips too. One of the best methods we’ve used, but haven’t seen touted anywhere is as follows:
- Think – Review your last customer interaction. What did you talk about? What was a key point of your conversation? What did you learn from them?
- Choose – Take all the things you discussed and choose the most interesting points that you could use to develop content.
- Save – Use your best methodology to save that information.
- Take 10 minutes and write out talking points.
- Set aside time and write out a paragraph or two.
- Or, do what I’ve done for this exact post and create a video.
Now you’ve got a real concept for your content. If it’s a timely matter, get the piece in the process immediately. If not, create a file for those notes and use it any time you need an idea.
When you’re ready, take that piece and get started. Those organized notes you’ve created can be given to someone else to write the content, whether that be an employee, an associate or a paid writer. Or you can write it yourself. Start with whatever you are most comfortable writing and then transform the piece from there. A blog post can morph into a social media post, YouTube video, email marketing, and many other pieces.
What if content creation is not your thing?
Small business marketing is hard, just ask the 33% of businesses that fail in their first 2 years. Adding content creation to your plate might be too much. So take the easy way out, and, yes, this is a bit self-serving, but hire someone to do it. Here at Naka, it’s our goal to make content marketing effortless for our clients. We have a few discussions, gain an understanding of your business and its market, come up with the ideas, get your approval on the content topics and then create a whole repertoire of work. Not just the video or blog post, but a whole array of social media pieces, that in time it can become a part of your newsletter, or a sales piece, or a drip. We know all the options.
We have a team of writers, encompassing most industries. Do you have a highly technical field? We’ve got a writer for that. How about a product that needs to appeal to the masses? We’ve got a writer for that too. How about a highly specialized piece that only appeals to a slim few? We’ll find a writer for that if we don’t already have one. Oh, and we know how to distribute and market all these pieces so you’re getting the most bang for your buck.
After creating multiple pieces of content a month, over the course of a year, you’ll have acquired a library full of marketing tools that can be used in a variety of situations.
The Goal of Content Creation
No matter who creates your content, the goal is always to be top of mind to your consumers. Creating new content is your way of constantly getting your brand in front of them. It’s building a relationship, maintaining it through communication, and then capitalizing on it when they’re ready to invest their time and money.
So how do you get content ideas and find the time to create pieces from them? Send us some ideas below. Or if you’re tired of thinking of content ideas for your blog or social media accounts and need assistance, let us know – we are here to help.
